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Bahamas Ministry of Tourism
Enhancement aims to elevate user experience by meeting evolving consumer expectations in travel industry

In response to the changing landscape of travel and evolving consumer expectations, the Bahamas Ministry of Tourism, Investments& Aviation is thrilled to announce a significant leap forward in enhancing user experience on bahamas.com through the implementation of cutting-edge AI technology. Spearheading this initiative is an AI-powered chat feature that promises instant communication and support for users, available 24/7.

Traditionally, users seeking assistance on bahamas.com faced limitations with live chat availability, constrained to business hours from 8:00 AM to midnight and 10:00 AM to 6:00 PM EST on weekends and holidays. This posed challenges for both users and the reporting process for live agents who manually categorized chats during these limited hours. With the introduction of AI-powered chat, users now enjoy real-time responses to their inquiries, breaking free from the constraints of traditional operating hours.

The benefits of this innovative AI integration extend beyond improved responsiveness. Chat categories, previously a manual task, are now automatically generated, streamlining the reporting process with enhanced visualisations such as graphs and illustrations. This not only facilitates more efficient operations but also provides valuable insights into user interactions on the platform. One of the key advantages of the AI-powered chat feature is its ability to leverage ChatGPT's technology to deliver accurate and official information. The system is programmed to provide users with official updates on critical topics, such as hurricane information, sourced directly from press releases within the Bahamas Ministry of Tourism's press room on bahamas.com.

The introduction of AI-powered chat on bahamas.com marks a significant step in the Ministry's commitment to innovation and continuous improvement. This feature not only enhances user experience but also allows live chat agents to focus on addressing more complex questions or issues raised by visitors.

To experience the future of user engagement, the public is invited to test out the new AI chat feature on bahamas.com at https://www.bahamas.com/.

Dec 13, 2023

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