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Booking.com
Guests will enjoy mermaid-themed decor, a private dinner with a personal chef, and a movie screening of The Little Mermaid at a nearby theater

In celebration of Disney’s The Little Mermaid, in theaters May 26, Booking.com and Disney have teamed up to kick off the summer travel season with a campaign that’s sure to make a splash! Booking.com, along with spokesperson Melissa McCarthy - who plays the iconic Ursula - is offering The Little Mermaid travel inspiration to help you discover your next  adventurous getaway. The global campaign will run in the U.S., U.K, France, Germany and Australia, and highlights the amazing travel experiences and wide range of properties - from hotels to vacation rentals and everything in between - available on Booking.com for families around the world to enjoy, including once-in-a-lifetime “Under the Sea” themed stays for lucky travelers. These seaworthy stays will become bookable on June 7, and will give three pairs of lucky fans from anywhere in the world the chance to immerse themselves in a travel experience fully inspired by The Little Mermaid.

 

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The three limited-edition overnight stays will take place at a Booking.com beach house in Malibu that has been completely transformed for a true “Under the Sea” experience. Guests will enjoy a mermaid-inspired stay – from exploring Insta-worthy rooms with decor centered around iconic characters including Ariel, Ursula, King Triton and Prince Eric, to a private dinner in the home with a personal chef, and of course, a screening of The Little Mermaid at a nearby theater. Three separate overnight stays will become bookable on June 7 at noon ET, and will take place on June 9, 10 and 11. Each experience will include flights and airport transfers available on Booking.com, and will be available on a first-come, first-served basis for $5.26, in honor of the day the new film will dive into theaters.

Much like travel itself, The Little Mermaid is all about exploring the world and expanding horizons, with this unique experience developed for travelers looking to book somewhere new and truly magical this summer. The lucky travelers who book this incredible stay inspired by the film certainly won’t be ‘poor unfortunate souls,’ as they sing along in theaters as part of this exclusive experience. Booking.com's #1 Travel Fan Melissa McCarthy even said "if someone told me I could stay in a Malibu beach house inspired by The Little Mermaid, I would pack my bags and move in tomorrow."

 

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With the summer travel season around the corner, the campaign will also showcase the vast selection of property offerings on Booking.com inspired by The Little Mermaid – from dreamy beach bungalows and a variety of beachfront vacation rentals to family-friendly seaside resorts and everything in between. Additional properties that can be booked throughout the year on Booking.com that will give travelers “under the sea” vibes include Atlantis, The Palm (Dubai, UAE), Beach Plum Resort (Montauk, NY, U.S.), Château d'Esparron (Esparron-de-Verdon, France), Fanad Lighthouse (Letterkenny, Ireland), Lighthouse on La Palma Island (Barlovento, Spain), Corsewall Lighthouse Hotel (Kirkcolm, UK), Aleria Luxury Cave Santorini (Santorini, Greece). 

The campaign kicked off with Booking.com at the film’s red-carpet premiere in Los Angeles on May 8, and on May 15, the global travel leader launched a co-branded spot to run across TV and digital channels in five markets across the globe. Social content inspired by The Little Mermaid will also run across all Booking.com channels celebrating the bookable consumer stays and the summer travel season. 

 

May 30, 2023

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